Traditional Options For Dealing With RipOff Reports
People have generally taken one of five different options to combat these damaging listings:
1. You can post a “rebuttal” to the offending report
Rebuttals only appear beneath the original report, and do not change the negative language that appears in the original listing (which is also the blurb that usually shows up in the search engine results). It sometimes can make things worse by providing more content for search engines to index.
2. You can pay Ripoff Report to join its “Corporate Advocacy Program”
In a nutshell, Ripoff Report will perform an “investigation” into the reports made about you and post their findings above of the original report. Even if the offending reports are true, Ripoff Report may say that you have resolved the reports and committed to 100% customer satisfaction (provided that you make such a commitment to Ripoff Report).
The original report remains on the Internet, but the positive content appears above the negative report (though that doesn't change the fact that you’re still listed on a website called “Ripoff Report”) which can be damaging in and of itself.
Interestingly, Ripoff Report now offers a “VIP Arbitration Program.” Basically, you pay a fee to a Ripoff Report arbitrator and are then allowed to contest the truthfulness of the report made against you. If the arbitrator finds in your favor, Ripoff Report may redact the untruthful statements from the report.
From what I understand, Ripoff Report’s VIP Arbitration Program can be cheaper than its Corporate Advocacy Program, but either way you have to pay the company that published the complaint about you in the first place — Ripoff Report.
3. You can sue the original author of the report
Few people take this path because rarely does the original author have the financial resources to pay for any monetary judgment that might be obtained. Plus, Ripoff Report won’t allow the original author to remove the offending report anyway, so getting a court injunction requiring them to remove the report is of little value.
4. You can hire a reputation management firm to “bury” the Ripoff Report about you
Reputation management firms, which are basically just PR or SEO (search engine optimization) firms, will devote countless hours to creating additional positive websites, articles, and other media about you in an effort to push the offending Ripoff Report off of the first page of Google search results.
In many cases, these efforts are successful. But in others, Ripoff Report listings are too strong to push down permanently, and the damage continues. And since SEO efforts usually require ongoing effort, any success can be short lived.
5. You can sue Ripoff Report
Most lawsuits against Ripoff Report have had very little success due to the protections Ripoff Report enjoys under the Communications Decency Act, discussed above (they have an entire page about why you shouldn't sue them).
Ripoff Report believes it is completely immune from liability, and vehemently fights all lawsuits brought against it, making this the most expensive and perhaps least effective option by far (it’s hard to say how expensive without specifics, but expect to spend tens of thousands of dollars in attorneys’ fees, easy. And no, no lawyer is going to take this type of case on a contingency fee.)
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